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Make up essentials for 30 to 40 somethings

Purple Star emoji 21 items
My everyday ‘go to’ make up. When I turned 30, I decided life was too short to use anything but the best makeup and fragrances.  I struggled with acne for years and honestly feel these makeup essentials are the best at covering everything up while maintaining a natural look. Feel free to reach out if you have any questions or comments :)
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Concealer

Hourglass is my go to makeup brand - always consistent and covers many flaws!

 
Claire Bayford profile picture
Hands down the BEST concealer I've ever had. Doesn't cake up, great coverage, awesome colour match
Vanish™ Airbrush Concealer

Eyeshadow

Love to add a pop of color to my eyelids with these beauties. The palettes are my absolute favourite. You'll see a lot of nudes and pinks in here - they're my go-tos!

 
Claire Bayford profile picture
My everyday natural shades. Can't go wrong with this palette for everyday use. The colours are so natural and mix so well together.
Natural Eyes Eyeshadow Palette
 
Claire Bayford profile picture
Love this for a girl's night out or to add a bit of sparkle to your day
Scattered Light™ Glitter Eyeshadow
 
Claire Bayford profile picture
Effortless beauty when you're in a hurry… because sometimes there's just no time for the full eyeshadow blending game!
CHANEL Longwear Liquid Eyeshadow | MYER
 
Claire Bayford profile picture
My everyday eyeshadow palette for nude colors and a little shimmer too. You literally can't go wrong with these color combos!
Too Faced Born This Way The Natural Nudes Eyeshadow Palette
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Claire Bayford profile picture
So versatile - there's lots of pinks and nudes in here for completing your everyday makeup look + a few shimmers in there too for the perfect evening look
Born This Way - The Natural Nudes Eye Shadow Palette
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Perfume

I rotate my perfumes around these little beauties. If I keep using the same scent, I become desensistised to it, so it's always good to mix things up

 
Claire Bayford profile picture
My everyday perfume for those days when you want to impress the girls at a brunch, baby shower or party
Flowerbomb Nectar by Viktor & Rolf for Women 3.04 oz EDP Intense Sp.
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Claire Bayford profile picture
A timeless scent - perfect for around the office. Always a good idea to keep a few fragrances on rotation so you don't become desensitised to the scent.
Issey Miyake L'EAU D'ISSEY (issey Miyake) Eau De Toilette Spray for Women 3.3 oz
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Claire Bayford profile picture
Makes me feel like a celebrity!
Chloé Eau de Parfum for Women Spray 2.5 Oz
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Foundation

This is a lonely section for good reason - I ONLY use this one foundation. Because it's the best. 

 
Claire Bayford profile picture
As someone who's been troubled with acne and rosacea for YEARS, this is hands down the BEST foundation ever! Covers so many spots and red marks. It's literally like an extra veil of skin (a better one!)!
Ellis Faas Skin Veil Foundation (Tube)
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Face mask

When you've got a bit day tomorrow, add this to your face the night before so your look is fresh for your big day!

 
Claire Bayford profile picture
Wake up looking fresh and new. This face mask works wonders overnight. I'm always so excited to wake up in the morning and see the results - amazing!
Clinique Moisture Surge Overnight Face Mask for All Skin Types 3.4 oz
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Highlighter

These highlighters add the perfect finishing touch to my makeup look. I use different colors for different events - to keep my look a little bit fresh. I sometimes break the rules and use them as eyeshadow palettes when I'm forgetful and travelling o...

 
Claire Bayford profile picture
The perfect highlighter to add a little light to the right parts of your face. I love applying this as a finishing touch to my makeup
Hourglass Ambient Strobe Lighting Powder Brilliant Strobe Light 0.16 oz
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Claire Bayford profile picture
I get this in Dim Light, it's just so versatile. I used to apply powder after my foundation for years - and I now I use this instead of powder for a more natural finish.
Hourglass Ambient Lighting Powder Luminous Light 0.35 oz
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Claire Bayford profile picture
Sometimes you need a mix of different highlighter colors to match your mood or occassion. I may also use this as an eyeshadow when I'm feeling lazy!
Hourglass Ambient Lighting Palette. Three-Shade Highlighting Palette for Your Best Complexion. (Dim light -Incandescent Light -Radiant Light). Cruelty-Free and Vegan
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Eyebrows

 
Claire Bayford profile picture
Perfect for sculpting your eyebrows, just the right shape. Also comes with a handy brush - perfect for travelling as a busy mom
Hourglass Arch Brow Sculpting Pencil Auburn 0.014 oz
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Claire Bayford profile picture
Literally draw your own hairs on with this beauty. It's thin enough to look like a real hair strands when drawn on. This is perfect for sculpting your brows and giving it a totally natural look.
Hourglass- Brow Micro Sculpting Pencil- Warm Blonde
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Mascara

 
Claire Bayford profile picture
Turns drab into fab! My eyelashes are NOTHING without this. The more you apply the longer they go - just don't let it dry while you're still applying.
Hourglass Unlocked Instant Extensions Mascara 0.35oz Ultra Black New with Box.
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Primer

 
Claire Bayford profile picture
This primer makes my makeup look 10x better than without it and lasts all day! I love that it also has an SPF
Veil Mineral Primer SPF 15 1oz
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Lipgloss

 
Claire Bayford profile picture
I'll opt for lipgloss over lipstick any day! It's just so moisturising and way more forgiving. This one has so much pigment, it's like wearing lipstick but with all the extra moisture and easy application
Hourglass Opaque Rouge Liquid Lipstick Ballet 0.10 oz *New in Box*

Powder makeup brushes

These powder makeup brushes have different purposes and I need them all! 

 
Claire Bayford profile picture
I apply bronzer with this to give me the right cheek contours
Hourglass Ambient Powder Brush
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Claire Bayford profile picture
Love that this is double ended, it's perfect for travelling so you don't have to take too many brushes with you.
Prettyui 1 Pair Hourglass Veil Powder Makeup Brush - Double-Ended Powder Highlighter Setting